Although Facebook does not need more ways to enter the market considering the company’s equity, it is no doubt that they are up to something interesting. Facebook is also making leaps as far as hardware is concerned, and the latest report suggests that Facebook could be partnering with Ray-Ban for the company’s upcoming smart glasses.
Partnership with Ray-Ban Could Help Facebook Sell Their Smart Glasses and Make Them a Hit
As per an earnings call this week, Mark Zuckerberg has said the following,
For those confused about the Ray-Ban partnership, that is most likely going to help Facebook sell the glasses faster and help them stand apart, as well. Thanks to Ray-Ban’s name cache or equity. It is clear that Facebook is banking on that, and there is nothing wrong with it. It could also be why Zuckerberg has decided to reveal that Facebook is partnering with Ray-Ban rather than revealing anything technical about the smart glasses.
Whatever the case is, I am not sure how I feel about Facebook entering the market with their smart glasses. Are they going to be just hype, or might they bring something groundbreaking? We will only find out when these glasses come out.
